Social Networking - ERE.NET: The Many Benefits of Social Network Recruiting: Making a Compelling Business Case

Times are tight and your budget's even tighter.

One of your challenges: What is a way that you can help build your brand and bolster the word about your brand among your audience and potential candidates? Social media. That's one answer.

Now here's another challenge: How do you convince your higher-ups that it is a reasonable investment of time and money when the return could be so valuable but it is still considered somewhat "new" media?

ERE.net posted a great article a few days back that offers up some great points that you might want to bring up the next time you have to defend working social media into your marketing mix for your recruitment campaigns. These range from the ROI to candidate quality to cost per hire.

Even if you are already sold on using social networking for recruitment some of these points might make you stop and rethink how you are using your resources. It is a quick and great read for those new and experienced in social networking. Check it out!

From ERE.net:

http://www.ere.net/2009/11/02/the-many-benefits-of-social-network-recruiting-making-a-compelling-business-case/

Recruitment - Lifestreaming made easy

We have talked about the importance of providing on the job videos to aide job seekers with better insight of what is to be expected of them at your company. Brand Flakes for Breakfast posted this camera on their blog that takes photos every 30 seconds, interacting with light and infrared sensors. What comes to mind is getting an employee's first hand view on the job, later editing it for recruitment use. What are your thoughts?

RECRUITMENT - Cutting our military friends a break

This is a powerful video for our military friends and family who are returning from battle and looking for a job or career.

HR - Overqualified Need Not Apply

With the current recession, there have been several unemployed individuals seeking employment in positions that they are overqualified for. This is a great article that I found on ere.net talking about why these individuals might fit better in jobs other than their profession so that they are continually growing and learning, not becoming bored with skills they already have.
ere.net - Overqualified Need Not Apply

Commercial - Adidas giving soccer the 'Heroes' treatment

Adida's football YouTube channel

Social Networking - New “Shift Happens (Did You Know?)” video shows the “shift” is to social media

This is an entertaining video that I came across on Socialnomics - Social Media Blog talking about social networking and communication within the power of our hands.

HR - The 3 Dimensions to Recruiting Top Performers

I came across this article on ere.net (full story) talking about ways to recruit top candidates. Knowing how to answer these questions may help you deliver a more enticingly effective interview that will help peak the candidate's interest.

There are three important dimensions to selling as it pertains to recruiting top performers:

1. Selling one’s own credentials as a recruiter or hiring authority (Why should I listen to you?)

2. Selling the position or opportunity (Why should I be interested in the opportunity?)

3. Selling your company or the organization to which you desire to connect the candidate (Why would I want to work there?)